Kitson Drops Lauren Like She’s Un-Hot

Hollywood’s hottest boutique, Kitston, said they dropped Lauren’s line because of poor sales. Kitson’s owner, Fraser Ross, also cited Lauren’s laissez-fair attitude toward promoting the line as another reason for the decision to no longer carry the dresses.

Ross said, “Celebrity clothing lines are a tough sell as it is, and you have to promote your line just as you would an album or a TV show.” And as Ross points out, it’s not that Kitson is inaccessible for Conrad. “Lauren has been on Robertson three times since her clothing line launched but she couldn’t pop by to say hello to the sales staff that sell her line to her fans.” Ross’s advice to Conrad on how to succeed in fashion resonates to all of her fellow celeb designers. He explains, “You have got to make your clients and customers happy because you are competing against a lot of talented designers in the industry.”

Besides, why would anyone buy a $200 dress that looks like something from Target’s bargain bin?

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214 alyk Published 7/18/08   Message Add to Friends