Getting the sandwich on the menu was a major coup for PETA. The group boasted on its website:
[W]e are thrilled to announce that KFC Canada has agreed to a historic new animal welfare plan that will dramatically improve the lives and deaths of millions of chickens killed for KFC Canada … This is an enormous victory for PETA and our supporters.
They even encouraged people to take advantage of KFC’s buy-one-get-one-free deal. (Not sure how well that supports their claim that a vegan diet reduces cholesterol, but okay.)
But ruh-roh. Ecorazzi.com caught a whiff of something meaty from one of their readers:
“I live in Calgary, AB and I was really excited to try the new vegan KFC burger. I called my nearest location to see if they carried it and then asked them how they cooked it. They said they fry it up in the same fryer as the meat. This was very upsetting and I just wanted to pass this news along as I think it might be something that should be posted since it kind of defeats the whole Vegan thing. I still applaud PETA’s efforts but thought it might be info that should be passed along to others were are also a little misinformed.”
If KFC decides it’s a good business practice to kowtow to PETA’s demands, more power to ‘em. But when faux meat mingles with its poultry lookalike in the deep-fryer, it’s not really fair to call it vegan, is it?
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