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ABSOLUT LOS ANGELES was toasted with a celebrity-studded, red-carpet event in Los Angeles on Wednesday, July 23, with host Adrian Grenier adding some Hollywood sizzle and DJ Myles Hendrick spinning the hottest tunes out of LA. Spectacular out-of-home executions include an acrylic 20-foot bottle of ABSOLUT LOS ANGELES mounted above Hollywood's iconic KODAK Theatre, which will be donated to Aaron R. Thomas Design to be "upcycled" into furniture, lighting or sculptural pieces with a percentage of the sale of these items going to Green Way LA(TM). An integrated marketing campaign featuring advertisements in national magazines depicts giant bottles of ABSOLUT LOS ANGELES under spotlights with the tag line 'In An ABSOLUT World, LIGHTS, CAMERA, VODKA.'
Furthermore, ABSOLUT has partnered with high-end clothing designer Lisa Kline to create an ABSOLUT LOS ANGELES window display and feature the product in her men's boutique on Robertson Boulevard. Signature cocktails include 'ABSOLUT La La Land' featuring cranberry juice, pomegranate juice and lemon-lime soda, garnished with a squeeze of lime, and 'The Sunset Strip' made with ABSOLUT LOS ANGELES, fresh lime juice, muddled watermelon and cranberry juice. Bottle images and additional ABSOLUT LOS ANGELES cocktail recipes are available upon request. Visit absolut.com/cities for more information and to vote on the next city in this limited-edition series.
Entourage stars and guest stars Kevin Connolly, Rex Lee and Jaime Pressly were amongst the tv celebs, athletes and reality stars to make the event.
Athletes Cristiano Ronaldo and Terrell Owens were also in attendance. Michael Vartan and Shane West made the rounds as well.
The surprise guest: Khloe Kardashian, who just ended her stint in jail for a DUI. Really, Khloe, should you be supporting Absolut?
Eva Longoria
Debra Messing
Heidi Klum
Teri Hatcher
Lauren Conrad
Christina Applegate
Brooke Shields
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