Baby Boy da Prince speaks on UMRG mobile marketing initiative

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Universal Motown Records Group Pushes Mobile Marketing Initiative

Universal Motown Records Group (UMRG) has now tapped Palo Alto-based Mozes to power a number of mobile marketing initiatives. The push involves about sixty Universal Motown artists, including Akon, Blue October, Hinder, Godsmack and Mya. The roster will use messaging concepts from Mozes technology to deliver contests, offer freebies like artist wallpapers, and keep fans up-to-date on shows and album releases. Speaking on the new

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Published 3/29/07 by

Celebrity Mound