The X Factor singer is due to speak to Topshop about producing a range for the high street store. A source speaking to The Sun says: "Leona is a beautiful girl and a huge star but also has a great girl-next-door quality that means her style will appeal to a lot of young women."
The 23-year-old was also making headlines this week as one of the British stars up for a special British award at the MTV ceremony in LA. Leona will be up against Coldplay, soul singer Duffy and R'n'B star Estelle in the best UK video category at the September bash.
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If you were able to, would you want to go to Fashion Week in NYC?