In a publicity stunt for a new show, style gurus Trinny Woodall, 43 and Susannah Constantine, 44, got 900 women to strip down to their underwear and dispose of their ill-fitting bras.
The pushy twosome called on the women of Rothwell, Northants, and offered a free-correct fitting bra after being persuaded to have their chests measured properly.
The mass bra-swop was filmed for their new show Undress The Nation, to highlight the importance of wearing the right bra size.
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