Although panned by every possible tv critic out there, the tv special Victoria Beckham: Coming To America was a hit for NBC on Monday night. So much so, the head exec wants to repeat it on Thursday night in place of an ER rerun, with Victoria herself as the host of the nights primetime lineup.
Ben Silverman's influence over NBC is being felt in even the smallest ways at NBC.
After Monday night's Victoria Beckham special saw decent ratings, winning its 8 p.m. timeslot, Peacock execs quickly decided to repeat the show this Thursday in place of an "ER" rerun. There was talk of adding in some bonus footage or deleted scenes, but Silverman was thinking bigger.
"He said, 'Let's have Victoria host the whole night,'" one Peacock insider said.
Such a project might usually require weeks of planning. But Silverman wanted it done immediately, so within a few hours, camera crews were at Beckham's house filming interstials.
"Ben just cut through everything and it got done," the insider said.
Result can be seen Thursday night, with Posh appearing throughout the Peacock's comedy lineup.
Pamela Anderson
Heidi Montag
Victoria Beckham
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