Shakira in Beauty Deal with Puig

Shakira will develop fragrances and other beauty and personal care products teaming up with Puig.

“I am very excited to be able to express myself through another creative medium. My feeling is that personal care and beauty should be effortless and accessible for everyone,” said the 31-year-old Colombian-born rocker.

The move by Puig doesn’t really come as no surprise since the Group has previously developed perfumes fronted by actor Antonio Banderas, as well as designer fragrances Carolina Herrera, Paco Rabanne and Nina Ricci. The Puig Group, with a presence in more than 150 countries, will also act as the sole global distributor of the products and create strategic marketing alliances.

As for the songbird and entrepreneur, whose name in Arabic means “woman full of grace”, Shakira is also the creator of the Barefoot Foundation, dedicated to the improvement of educational and social conditions for families and children in her home country. She is continuing the good work by selling some of her personal belongings on eBay for her children’s charity.

Recently, a fan paid £1,500 for a Roberto Cavalli jewelled bra that Shakira wore on her Oral Fixation world tour in 2007.

60 zakman Published 2/19/08   Message Add to Friends

 

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