Halle Berry in Fragrance Pact with Coty

Coty Inc. is well known for teaming up with top celebrities such as Jennifer Lopez, David and Victoria Beckham, Sarah Jessica Parker, Shania Twain, Gwen Stefani, Celine Dion, Kate Moss and Tim McGraw for the creation of signature scents.

“Halle is an iconic actress and symbolizes beauty to many generations,” Steve Mormoris, senior vice president of global marketing at Coty Beauty US, told WWD.com. “She adds another dimension to the celebrity fragrance market. Halle has always been a little more mysterious, not quite as open with her personal life as some other stars. Her fragrances will allow her to present another facet of her personality to her fans.”

The deal involves Halle Berry, 41, developing a fragrance portfolio as well as endorsing it in advertisements.

Mormoris said that the first Berry fragrance products are expected to launch globally in spring 2009, in stores such as J.C. Penney, and then will move into the mass market. “We’re committed to developing a project that will bring luxury to the mass market,” he said. “We want to bring vitality to that market, with projects that consumers find compelling.”

It may be recalled that Jessica Alba signed a $5 million deal last year to be the face of Revlon’s 3D Extreme Mascara. However, financial details of the Berry deal are as yet undisclosed.

Berry has received Emmy and Golden Globe awards for ‘Introducing Dorothy Dandridge’,and an Academy Award for Best Actress in 2002 for her performance in ‘Monster’s Ball’, becoming the only woman of African-American descent to have won the award for Best Actress. She is also a Revlon spokesperson.

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60 zakman Published 2/28/08   Message Add to Friends