Abbey Dawn, named after the nickname her dad calls her, will debut at Kohl's stores nationwide in July.
The threads (ranging from $24 to $48) mimic the "Complicated" singer's signature skater-girl-chic style and include hoodies, jeans and tees in bright colors and skull and zebra patterns.
"Everything is fit to be sexy and flattering," the 23-year-old tells Us.
Lavigne, who had a hand in everything from choosing fabrics to collaborating on designs, plans to wear the line during her Best Damn Tour, which launches this month.
Lavigne's hubby Deryck Whibley of Sum 41 approves.
"He's excited," she tells Us. "He likes everything I like!"
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