The Telegraph says Mr Schooler’s customers include “royal palaces and the National Trust”.
The paper also notes that Mr Schooler has been presented with a bill for £30,000 after the European Union ruled that he was using the wrong sized bottles.
Mr Schooler uses traditional 37.5cl bottles. The EU states that the bottles must measure 35cl.
But perhaps the most interesting thing is that officials are not sure whether to classify mead as wine or spirit. Anorak suggest classifying mead as “revolting”. But rules are rules.
We urge Mr Schooler to force the EU to rule on what mead is. And then solicit the support of cultural arbiter Jonathan Meades to carry the fight, and also create slogan for mead, such as “I Feel The Need For Mead”, “Mead Is Murder For Thirst” and a cocktail called “Mead And Mild”, for your honey…






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