Just think, in one fell swoop, J Lo and Marc Anthony took in enough cash by selling their babies' photos to provide for the twins for the rest of their lives. 6 million dollars is more than most Americans will see in a lifetime and yet the amount sent few shockwaves through the entertainment world. Why are these photos of stars' newborn babies fetching such outrageous prices? And where will the bidding end? Dotspotter star blogger, alyk, gives us some insight into the phenomenal payouts going to celebrities in exchange for "baby's first paparazzi shot…"
While a cover featuring Christina Aguilera’s newborn son Max fetched $1.5 million, and Jennifer Lopez’ twins grabbed $6 million for their People cover, Angelina Jolie and Brad Pitt’s upcoming baby pictures could be worth more than $10 million.
Pregnant stars are now “treating this like a game,” said National Enquirer Executive Editor Barry Levine.
Angelina Jolie, rumored to be carrying twins, could nab up to $10 million for selling the first exclusive photos of the babies, Levine estimates.
“That’s where the market is right now,” he said. “When I was the editor of Star in LA, we bought photos of Lisa Marie Presley’s baby back in 1989 for $100,000, and at the time I thought it was outrageous. Now it’s chump change.” He added, “I’d like to see more people like Sarah Jessica Parker standing outside the hospital and giving the shot away for free.”
American Media Editorial Director Bonnie Fuller said the payouts just keep escalating. “If J.Lo really did get $6 million, then I think Angelina can now command $8 million,” Fuller said. “The magazines must look at it as a long-term investment, but I think it’ll cap out at a certain point.”
Halle Berry, who gave birth to a baby girl this month, shouldn’t expect a Brangelina-size pay out for her cover.
“I can’t think at this point who could command more money than Brangelina,” said Fuller.
Ouch.
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