MTV - “Rock The Cradle” April 3 at 10pm

IS MUSIC IN THE GENES??

FIND OUT AS THE OFFSPRING OF LEGENDARY MUSIC ICONS FACE OFF IN MTV’S “ROCK THE CRADLE”

PREMIERING THURSDAY, APRIL 3RD AT 10PM ET/PT

MTV & FremantleMedia North American Produce The Live Music Competion Series Featuring Landon Brown, A’keiba Burrell-Hammer, Lara Johnston,

Chloe Rose Lattanzi, Crosby Loggins, Jesse Money, 

Jesse Blaze Snider, Lil Al B Sure And Lucy Walsh

Read more after the jump…

Can DNA really make you a star? Find out when children of rockstars and music legends take the stage to battle it out in “Rock The Cradle,” a weekly “LIVE” singing competion from FremantleMedia North America (FMNA). The cast for “Rock The Cradle”, which premieres on Thursday, April 3rd at 10pm ET/PT, includes Landon Brown (son of Bobby Brown), A’keiba Burrell-Hammer (daughter of MC Hammer), Lara Johnston (daughter of Tom Johnston /The Doobie Brothers), Chloe Rose Lattanzi (daughter of Olivia Newton John), Crosby Loggins (son of Kenny Loggins), Jesse Money (daughter of Eddie Money), Jesse Blaze Snider (son of Dee Snider), Lil Al B Sure (son of Al B Sure), and Lucy Walsh (daughter of Joe Walsh/The Eagles).

Each week, these talented progeny of some of the most famous recording artists of all time will rehearse with accomplished producers, songwriters and choreographers before performing ‘live’ in front of a studio audience and an expert panel of judges.  Ultimately, the fate of these second generation musical artists will be in the hands of the viewers at home, who will vote to determine which offspring has what it takes to emerge from their parent’s shadow, claim a lucrative recording contract and declare their independence. 

“The concept for ‘Rock The Cradle’ is excitingly pure and simple — is musical talent genetic?” said Tony DiSanto, Executive Vice President, Series Development & Programming for MTV. “This show pits the offspring of music legends against one another in a weekly competion to see who has what it takes to follow in the footsteps of their famous parent.  It’s the roots of MTV meets today’s generation. We’ll explore the relationships, the home life, the drama, the music…and the universal experience of dealing with and living up to the expectations of your parents.” 

“These kids are the offspring of some of the biggest names in music.  They have rock ‘n’ roll DNA,” said Eugene Young, Chief Creative Officer of FMNA. “We’ll nurture and develop their desire to make a name for themselves but in the end, America will decide who has what it takes.” 

“Rock The Cradle” is produced by FremantleMedia North America and is based on a concept developed by Tara Anne Johnson and Christine Scowley.  David Goffin, George Moll and Larry Rudolph are executive producers.  Tara Anne Johnson, Christine Scowley and Andy Frank are co-executive producers.  Tony DiSanto, Liz Gateley, Maira Suro and Lauren Dolgen are executives in charge for MTV. 

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture.  For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries — giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen.  On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years.  Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds.  On the go, MTV Mobile is the #1 music brand in the wireless space – delivering 90% more streams than in 2006.  And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else.   MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.  Wanna know more?  Come on in… www.mtvpress.com.

FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia. Based in Burbank, California, FMNA produces entertaining and innovative television programs for network, cable and syndicated platforms, including the Emmy-nominated musical/reality phenomenon “American Idol” (FOX), “American Idol Rewind” (syndicated), “American Idol Extra” (Fox Reality Channel), “America’s Got Talent” (NBC), “Farmer Wants A Wife” (The CW), “Can You Duet” (CMT), “The Janice Dickinson Modeling Agency” (Oxygen), “Property Ladder” (TLC), “Family Feud” (syndicated), “Temptation” (syndicated), “Million Dollar Password” (CBS), and the longest-running game show in television history, “The Price Is Right” (CBS).  For further information, visit http://www.fremantlemedia.com.

Used with permission from Wiredset

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165 nikkid Published 4/3/08   Message Add to Friends