Geek Trailer Stampede Threatens World's Interest in Seeing 'The Dark Knight' [Viral Infection]

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The latest oppressive trends in viral marketing received a skeptical close-up this week in The Hollywood Reporter, but for sheer word-of-mouth fanboy horror, look no further than Tuesday's video chronicle of the Dark Knight "scavenger hunt"/wild geek goose chase through Hollywood. MTV sent an intern to do its dirty work, which included — we you not — "a FedEx from the Joker himself," counting the number of fountains in the courtyard at the Hollywood & Highland Mall, and a... More
Published 4/30/08 by
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