Rumor Willis Gets More Gigs… Just goes to show you it’s all about who you know.

Now her daughter Rumer is launching a modeling career with her own bikini and board pics.

In the Malibu shoot for Ocean Pacific surf-wear company, Willis, 19, appears strolling on the beach in a striped string bikini.

Demi’s daughter looks good and does bear a striking resemblance to her mom, but compared to the pics of her much older mama, she’s a little more curvy and a lot less tan.

The ad also stars young girls about town Josie Maran, Christina Milian and Kristin Cavallari dancing on the beach in Ocean Pacific’s youth targeted suits.

Willis was also named People magazine’s “It Girl” in their upcoming “Most Beautiful” issue. The mag labels her one of the new talents, rising stars and next generation of Hollywood beauty.”

(source)