24 Hour Grind: Don’t Sleep: SRC Marketing Head James Cruz Lays Down the Law For Keeping A Competitive Edge

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Brooklyn native James Cruz got his start as an intern at Mercury Records over a decade ago and has since become one of the most influential executives in entertainment and marketing today. Cruz served as National Promotions Director at Bad Boy Entertainment before spending a 7 year tenure at Violator Management, where he was instrumental in the careers of 50 Cent, Busta Rhymes, Sean “Diddy” Combs and Missy Elliott. Cruz was also responsible for the launch of Violator Marketing Group, where he helped secure endorsement deals for 50 Cent with Pontiac, Vitamin Water and Reebok; Missy Elliot with Adidas; and Busta Rhymes with Mountain Dew and Courvoisier. He currently oversees brand management, marketing execution and content creation for SRC’s corporate clients and SRC/Universal Records artists including Akon and Tami Chynn. In addition to serving as head of marketing at SRC, Cruz is CEO of his own Cruz Control Entertainment (CCE) which has an exclusive consulting deal with Monami Entertainment (Busta Rhymes, Missy Elliott, Brit & Alex) and Unique Auto Sports.
nikkid 165 nikkid Published 5/12/08   Message Add to Friends
 

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