It was a pretty smart move by Kardashians to monetize on their offline success by launching an online store, but I still think they could have done it bigger and better.
First, the late online launch - their show has been running on E! for a while now and the store itself became a hot search online few months back, but was down until now. They should have been prepared for the online demand and launch the site as soon as the show started (or at least when Kim's Playboy pics leaked online, but this is another story...)
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