Wal-Mart Stores announced today that Rumer Willis, Kristin Cavallari, Christina Milian, Josie Maran, Pete Wentz, Corbin Bleu and Wilmer Valderrama will star in the print, radio and online marketing campaign for the Company’s junior and young men’s brand, Op(R), that will debut this May. The campaign will surround Wal-Mart’s spring/summer launch of Op.

The television, movie and music personalities will represent the brand as it launches this spring exclusively at select Wal-Mart stores and walmart.com. The concept of the campaign is “OPen Road” and celebrates Op’s historical open road California lifestyle, which the brand has represented since the original launch in 1972. The campaign will continue to follow the Op cast as they head into fall with a back to school campaign that will debut in August.

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Published: 4/23/08 by

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