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The CW Highlights 90210 in New Schedule
A spin-off of the hit ’90s drama Beverly Hills, 90210 joins returning series Gossip Girl and America’s Next Top Model on The CW’s 2008-2009 schedule, which focuses on the female 18-to-34 demo.
Dawn Ostroff, the president of entertainment for The CW, presented the lineup yesterday in the Tent at Lincoln Center. “With shows that everyone is talking about, from Gossip Girl and America’s Next Top Model to our upcoming 90210, our new lineup has the best Monday-Friday schedule flow we have ever had at The CW,” she said. “We are zeroed in on our target demo of young women 18-34 with both new and returning series, and each programming block provides a strong promotional platform for the following night. We’re confident that the quality of our shows for the fall season will make The CW the destination for young women.”
Tuesday’s prime-time schedule will feature two new series, with the premiere of 90210 at 8 p.m.—with Lori Loughlin (Summerland) and Jessica Walter (Arrested Development) cast alongside guest star Jennie Garth, who played Kelly Taylor in the original series—and Surviving the Filthy Rich—based on the bestselling book Hot to Teach Filthy Rich Girls by Zoe Dean—at 9 p.m.
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