denimology

Given all the talk of high-end, expensive denim, we often times forget that denim is most often worn for its comfort. The current Z. Co Jeans lookbook brings back what All-American denim is all about- relaxation and freedom. Set away from the bright lights of the city, on an idyllic lake, the shoot...

Agyness Deyn appears in the new ad campaign for popular Japanese denim brand Moussy Jeans.

Takashi Murakami has made a limited edition Levi's for the upcoming exhibit "Hi & Lo" between Hiroshi Fujiwara and Murakami. The familiar Murakami flower is seen along the lower leg with an accompanying and unexpected zipper. Currently the jeans will only be available October 31st - November...

Heroes star Hayden Panettiere out and about in Ibiza yesterday looking great wearing flares by 7 For All Mankind with a tank top and red lipstick. It's still summer in Ibiza and with the new season of Heroes now in full swing it looks like Hayden is enjoying some time off.

This week's Designer Q & A is with Chloe Lonsdale, Owner/Designer of MiH Jeans. 1) Why do you think after 200 years jeans are still one of the most popular items of clothing? Jeans have been around for 200 years although they weren't always popular in the way we know them today, they were...

A couple of weeks ago I wrote about the G-Star bike that had been made in collaboration with Canondale. Well now Evisu have got their own bike but theirs is more retro-style than mountain bike. Evisu's bike is made in collaboration with Grand 1888 and is individually hand crafted and numbered. As...

Nicole Ritchie always has impeccable taste in jeans and here she wearing a fab looking pair of Abercrombie & Fitch ripped jeans.

Cameron Diaz attended the AFI's Night At The Movies in LA (where they were showing There's Something About Mary) wearing a stunning pair of 7 For All Mankind skinny jeans.

High School Musical start Vanessa Hudgens wore a pair of high-waisted J Brand “Eve” jeans whilst visiting Berkeley restaurant in Paris this week.

LA-based Karmel & Alden strives to epitomize all that is über-tan and platinum blond in its carefree California party girl label. Spring '09 heralds in a variety of denim in vintage and dark washes, all marked with explorations on unique back-pocket designs. From irregular stitching to...