denimology

Jennifer Aniston has a bit of a history for digging out lesser known denim brands. In the past she was photographed wearing Generra Jeans and recently she has been snapped wearing Degaine Jeans (see above). She is obviously more concerned with how the jeans fit rather than just being seen wearing a...

Published: 18 mins ago

Here is a sneak peak at the ad campaign for Mango's Summer collection featuring Penelope Cruz in denim shorts and high-waisted jeans.

Published: 53 mins ago

Rozzie Rae is a new premium denim line designed for curvy women that focuses on fit. Their goal is to give women with real body shapes a real choice in fashionable denim. They have just launched two new fits designed for feminine proportions - pear (which embraces a curvy pear-shaped silhouette.)...

Published: 1 hour ago

Billionaire Boys Club and Ice Cream have their Season 7 lookbook online now. It features owners Nigo and Pharrel Williams modeling a range of clothing including these vibrant tuquoise jeans. (Source: HypeBeast)

Published: 22 hours ago

I wonder why it is that the jeans produced by Levi's Japan is always so much more interesting than what is produced by Levi's in the US and Europe. Here we have a new pair of 505 jeans which feature a stencil of a pair of skeleton hands below the pockets. This might not be to everyone taste's but at...

Claire Danes is another one of those actresses that I have a soft spot for, especially since seeing her in Shopgirl with Steve Martin. Here she is strolling through Soho, New York in a pair of J Brand Lovestory jeans.

Goldspun No.7 are a new denim brand that got in touch to let me know about their upcoming Fall/Winter 2008 Collection. Their aim is to produce classic denim with a futuristic approach that pushes the limits of technical innovation.

Good news for all denim fans - the annual denim issue of Nylon magazine featuring Mischa Barton on the cover is available now.

Jada Pinkett Smith, Will Smith and the rest of the family attended the premiere of Kitt Kittredge: An American Girl (which stars Willow Smith) in LA recently. She was wearing a pair of "Cayenne" super-low, super-skinny jeans by Red Engine. Apparently these jeans are cut from a special Japanese denim...

Cheryl Cole of Girls Aloud has passed on her love of 18th Amendement jeans on to bandmate (and my personal favourite) Kimberly Walsh who is seen here wearing a pair of their Lollobrigida jeans.