denimology

The new Levi's "Unbutton Me" global marketing campaign features different celebrities in different countries and in India they chose actor Akshay Kumar who digs Levi's because "my butt looks good in the jeans."

if Kate Moss is anything to go by then Balmain are definetly a denim brand to watch out for. First of all she wore a fabulous tie-dye pair in French Vogue (see bottom), then she wore a zebra print pair whilst taking her daughter to a friend's birthday party (see below) and last weekend she was been...

Rachel Bilson appeared at Macy's in Florida over the weekend to launch her new clothing collection Edie Rose, which is made in collaboration with DKNY Jeans. Ms Bilson has been a bit naughty though - you might expect that when someone is launching their own new brand they would at least be wearing...

It's nice to have an opportunity to finally feature Mila Kunis on Denimology. As well as being great in That 70s Show she was the best thing about Forgetting Sarah Marshall. Here she is in the current issue of Nylon wearing a pair of baggy denim shorts by Diesel.

Britney Spears arrived at JFK Airport yesterday wearing a ripped pair of People's Liberation jeans.

Most people will remember Paul Newman as a movie star, racing car enthusiast or charity salad dressing magnate, but in addition to all of those he also looked cooler in a pair of jeans than almost anyone in existence, a true denim icon.

This October 3rd will mark the 12th annual Lee National Denim Day. Started in 1996, when Lee Jeans urged their employees to participate in a casual denim day in exchange for a $5 donation to the fight against breast cancer, the program has gone on to raise over $70 million for various research...

The Daily Mail has a "Denim Daze" photoshoot illustratingthe fact the denim fashion currently includes everything including dresses, skirts, shorts and of course jeans.

Nicole Kidman and hubbie Keith Urban popped out to see the play Ivanov in London last week wearing a pair of 1921 Jeans.

Justin Timberlake who is currently holidaying in Rome with his Jessica Biel and was snapped wearing William Rast jeans whilst out sight-seeing.